“Hot girl summer” has a whole new meaning in t “Hot girl summer” has a whole new meaning in the south. Love this humidity for us. 🔥🤪 Had to snap a pic before we left yesterday because I knew I would be a mess by the time we got there. What’s the weather like where you are?

I am deeply obsessed with this dress. The cutouts are flattering and not too much and it really highlights your curves. You can also wear a real bra or a nursing bra with it and in the summer that is just ideal.

I’m wearing a L and it is roomy but still flattering. This dress is also on major sale today for $21! Linking it in the @shop.ltk app! https://liketk.it/3IA9s

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #oldnavystyle #oldnavy #shopltk #ltkunder50 #spottedinoldnavy
There are some new faces around here so first of a There are some new faces around here so first of all, hello! Thank you so much for being here. 👋🏻 Please say “hello” in the comments and let me know your favorite beverage. You’ll learn quickly that I drink a LOT of Diet Coke. 🥤

I thought it might be a good idea to reintroduce myself. So here are a few quick facts about me!

1. I live just outside of Atlanta. I have bopped all over the Atlanta area and lived and worked on all sides of the city before happily settling down back in my hometown. I NEVER thought I would live in the same zip code where I grew up, but I love that this is where we have decided to put down roots and start our family.
2. Speaking of family, I met my husband, Stephen, in college. He was my blind date to a sorority party. (I’m a ZTA 🍓👑) We got married in October of 2016 and had our first baby (Benjamin) in March 2021! 
3. I also have two adorable pets, Molly and Mimosa. 🐶🐱 Mimosa was featured in the Atlanta Humane Society calendar last year as Miss May! ✨
4. I primarily share midsize style for the in-between bodies on my blog, Instagram and LTK app! I have been between sizes 8-16 over the past few years, so I know a few things about dressing a midsize body. I just released my midsize style guide yesterday, and you can instantly download it from my blog! (Helengbailey.com) 
5. As a former certified event planner, I love to share holiday and party planning inspo on my platforms. Halloween is my favorite though, and I have already started shooting Halloween content. 🕷 This year is going to be the biggest and best year yet! In addition to party planning ideas, Ben and I are sharing more mom and son costume ideas, and Ben in a costume is just my favorite! 😍

Thank you so, so much for being here! I work hard on this little side hustle and can’t keep it going without you. I’m so grateful for your engagement, clicks, likes and comments. Please do not ever hesitate to reach out! I LOVE to hear from you! Happy Friday! 💕
I wore this dress in Savannah for workshop day at I wore this dress in Savannah for workshop day at @theblogsocieties conference! I love this dress and think it would be perfect for a baby shower, garden party and is even work appropriate! It’s very flattering and will definitely be pulled out of my closet again and again!

Speaking of flattering, I am releasing my midsize style guide tomorrow morning to my newsletter subscribers! If you are midsize, don’t miss the release. The guide is full of tips and tricks for dressing midsize bodies, plus it has lots of summer items from my favorite midsize brands.

I am wearing a large in this dress and it runs a little big, if in between sizes, size down! Linked here in the @shop.ltk app! Follow me (helengbailey) to shop my Instagram, daily outfits and favorite products! https://liketk.it/3HsPQ

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #tbscon #theblogsocieties #petalandpup #petalandpuppartner
This dress is such a staple in my wardrobe right n This dress is such a staple in my wardrobe right now! It is so flattering and I just can’t get enough. It is 30% off today with code SUNNY! 

What piece in your closet do you wear over and over? 

I am wearing a large in this dress and it runs a little big, if in between sizes, size down! Linked here in the @shop.ltk app! Follow me (helengbailey) to shop my Instagram, daily outfits and favorite products! https://liketk.it/3HEEG 

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #loveloft #loftimist #shopltk #ltksalealert
Savannah is such a dream! I’m lucky that it’s Savannah is such a dream! I’m lucky that it’s not too far away and I get to visit often. I posted my Savannah Travel Guide on the blog today! ➡️ helengbailey.com.

My set is one of my new favorites! I love the color and the high-waisted fit. I’ve linked it in the @shop.ltk app! Follow me there for my daily ootds, outfit inspiration and favorite products! https://liketk.it/3HByk

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #petalandpup #petalandpuppartner
Made it to Savannah! ☀️ Obsessed with this s Made it to Savannah! ☀️ 

Obsessed with this set from @petalandpup that I wore to @theblogsocieties #tbscon welcome party last night! Linking it in the @shop.ltk app! https://liketk.it/3Hp33

I’m wearing a large and it runs true to size!

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #petalandpup #petalandpuppartner #shopltk
Loving every second of summer with my sweet boy. S Loving every second of summer with my sweet boy. Swipe through for our list of pool or beach day essentials with your baby! ☀️ 

And enjoy the second pic of my boy living his best life. He is such a water baby! 🤣🤣

All of our baby pool essentials are linked in the @shop.ltk app! https://liketk.it/3GXvf

Do you love the pool or beach more during the summer? 🏖 

#dailymotherhood #realmotherhood #socialmediamom #lifestyleblogging #atlantablogger #lifestyleinfluencer #mombloggers #familyblog #familyblogger #bloggervibes #bloggerlove #mombloggersofinstagram #atlblogger #atlantablog #georgiablogger #ltkfamily #ltkbaby #ltkkids
First Friday of summer! ☀️ What are you doing First Friday of summer! ☀️ What are you doing this weekend?

Ben came home from school FULL of energy today so we decided this was a perfect afternoon for a first trip to the park! 🛝 He LOVED it! Here’s a big photo dump of my sweet boy. 

My overalls are linked in the @shop.ltk app! https://liketk.it/3GJYV

#dailymotherhood #realmotherhood #socialmediamom #lifestyleblogging #atlantablogger #lifestyleinfluencer #mombloggers #familyblog #familyblogger #bloggervibes #bloggerlove #mombloggersofinstagram #atlblogger #atlantablog #georgiablogger #shopltk #ltkunder50 #ltkfamily
Poolside cuddles with my favorite little dude! ☀ Poolside cuddles with my favorite little dude! ☀️

What are you doing for the long weekend? 💙

#dailymotherhood #realmotherhood #socialmediamom #lifestyleblogging #atlantablogger #lifestyleinfluencer #mombloggers #familyblog #familyblogger #bloggervibes #bloggerlove #mombloggersofinstagram #atlblogger #atlantablog #georgiablogger
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Blogging · August 23, 2021

Hel On Heels is now Helen G. Bailey

Hello, friends! Welcome to the new HelenGBailey.com! I’m so glad you’re here. I am breaking down why I rebranded from Hel On Heels to Helen G. Bailey in a question and answer post below. 

Why the switch?

I started Hel On Heels in 2014 because I needed an escape from my day job. I was a new college graduate in a long-distance relationship and my friends had kind of scattered geographically after college. I was lonely and needed a hobby. So I started Hel On Heels so I could have something to do after work. All my friends called me “Hel” so I made a pun about making it for the first time on my own two heels and Hel On Heels was born! 

My little side hobby quickly became a fun business opportunity. I loved working with brands and evolved my blog style from sharing my ramblings to creating lifestyle content. I took a few courses, worked on my photo editing style, and looked forward to curating content every day.

Seven years later, my blog and my life have really evolved. I’ve gotten married, bought a house, had a baby and grown my little hobby into something I’m really proud of. I’m so thankful for all of the opportunities Hel On Heels has given me. Truly, I’ve had experiences that I could only dream about when I first started my little blog.

However, it’s time to say goodbye to Hel on Heels.

I have big dreams for my blog, and in order to grow the brand, I needed a new name. While Hel On Heels is a cute pun, it’s confusing to some. I get called “Helon” a lot in emails or people add an extra “l” on the end of Hel. I already changed my Instagram handle a few months ago for this very reason. In addition, I don’t think Hel On Heels sent a clear message about the content of my blog. A lot of people thought my blog was about shoes.

With this rebrand, I chose to go with my own name. I like having anything under the brand attached to my actual name. This way, if I ever want to start a line of something, it will be under my name. Professionally, I also use all three names (Helen Gaillet Bailey), but Gaillet is hard to spell. So for this rebrand, I just cut it down to G. I feel like having a clean and easy name will help with the professional goals I have for this blog!

What are the new features of your website?

I have several new areas. I have an updated shop page that I LOVE! It’s an all-in-one page rather than my multiple boutique pages. I am just getting it going but will be updating it frequently. I also just have more elevated pages throughout. For example, my about, FAQ, and work with me pages have been overhauled and I think they look great!!

I also have a new landing page for my Instagram. I am so happy with it and feel that it is so easy to navigate around the site from your phone.

Finally, I have reworked my newsletter! I am really excited about this piece. I have really thought about what I want to share in my newsletter and have done a full redesign here. From now on, “The Collective” will hit your inbox every Monday. You will receive additional content every week outside of what I post on the blog. I recommend signing up! You will also receive the announcements and news before everyone else!

 

What’s up next?

More content! Now that I have more of a tailored approach to what I’m doing and have finished rebranding my site, I’m so excited to start cranking out content again. You can expect more frequent posts on all things entertaining, style, beauty, home and family.

Also, since we are announcing a new brand today, I might as well go ahead and tell you about my Halloween project since I keep teasing it on Instagram.

I’ll be posting something Halloween-related every day during the month of October. I have already started shooting and editing content. Expect posts every day on IG and the blog. I’ll have posts with party inspo, decor, DIY projects, recipe ideas, outfits and 10 ideas for mama-and-me Halloween costumes (we’ve already been shooting these, and Ben in Halloween costumes is my new favorite thing.)

Also, I have a huge surprise project in the works that I am hoping will launch by the end of this year! Keep your eyes and ears out for that! Again, now would be a great time to sign up for my newsletter, The Collective.

Do your handles match?

Almost! Everything but Facebook. I am @helengbailey on Instagram, Twitter, Pinterest, and TikTok. On Facebook, I am @helengbaileyblog. I also have a new email: helen@helengbailey.com.

Where do your old posts live?

They are still here! I’ve merged all my Hel On Heels content to my new site. Even though I have a strategic plan going forward, all my older posts live on. Hel On Heels posts should all redirect to their helengbailey.com equivalent. If you see something wonky, please let me know!

I think that about covers it for now! I am so excited about this change and am ready to hit the ground running with this new brand. A new name and a new site gave me a whole burst of energy surrounding the blog and I can’t wait to see where it goes.

In: Blogging

You’ll Also Love

Ask Hel Q & A + Instagram Round-Up
Five Free Fun Fonts
the blog societies conferenceThe Blog Societies Conference Recap 2018

Comments

  1. pes 2021 Mobile hack} says

    September 3, 2021 at 3:24 am

    Write more, thats all I have to say. Literally, it seems
    as though you relied on thee video to make your point.
    You clearly know wat youre talking about, why waste your intelligence on just posting videos to your blog when you could be giving uss something informative tto read?

    My page: pes 2021 Mobile hack}

  2. joker123 login says

    September 7, 2021 at 4:00 pm

    Hi this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have
    to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with
    experience. Any help would be enormously appreciated!

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Welcome to Helengbailey.com, a digital lifestyle haven where I share the best in affordable style, beauty, food, DIY, family and home decor. As a former certified event planner, I also offer lots of tips and inspiration to plan the perfect party.

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“Hot girl summer” has a whole new meaning in t “Hot girl summer” has a whole new meaning in the south. Love this humidity for us. 🔥🤪 Had to snap a pic before we left yesterday because I knew I would be a mess by the time we got there. What’s the weather like where you are?

I am deeply obsessed with this dress. The cutouts are flattering and not too much and it really highlights your curves. You can also wear a real bra or a nursing bra with it and in the summer that is just ideal.

I’m wearing a L and it is roomy but still flattering. This dress is also on major sale today for $21! Linking it in the @shop.ltk app! https://liketk.it/3IA9s

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #oldnavystyle #oldnavy #shopltk #ltkunder50 #spottedinoldnavy
There are some new faces around here so first of a There are some new faces around here so first of all, hello! Thank you so much for being here. 👋🏻 Please say “hello” in the comments and let me know your favorite beverage. You’ll learn quickly that I drink a LOT of Diet Coke. 🥤

I thought it might be a good idea to reintroduce myself. So here are a few quick facts about me!

1. I live just outside of Atlanta. I have bopped all over the Atlanta area and lived and worked on all sides of the city before happily settling down back in my hometown. I NEVER thought I would live in the same zip code where I grew up, but I love that this is where we have decided to put down roots and start our family.
2. Speaking of family, I met my husband, Stephen, in college. He was my blind date to a sorority party. (I’m a ZTA 🍓👑) We got married in October of 2016 and had our first baby (Benjamin) in March 2021! 
3. I also have two adorable pets, Molly and Mimosa. 🐶🐱 Mimosa was featured in the Atlanta Humane Society calendar last year as Miss May! ✨
4. I primarily share midsize style for the in-between bodies on my blog, Instagram and LTK app! I have been between sizes 8-16 over the past few years, so I know a few things about dressing a midsize body. I just released my midsize style guide yesterday, and you can instantly download it from my blog! (Helengbailey.com) 
5. As a former certified event planner, I love to share holiday and party planning inspo on my platforms. Halloween is my favorite though, and I have already started shooting Halloween content. 🕷 This year is going to be the biggest and best year yet! In addition to party planning ideas, Ben and I are sharing more mom and son costume ideas, and Ben in a costume is just my favorite! 😍

Thank you so, so much for being here! I work hard on this little side hustle and can’t keep it going without you. I’m so grateful for your engagement, clicks, likes and comments. Please do not ever hesitate to reach out! I LOVE to hear from you! Happy Friday! 💕
I wore this dress in Savannah for workshop day at I wore this dress in Savannah for workshop day at @theblogsocieties conference! I love this dress and think it would be perfect for a baby shower, garden party and is even work appropriate! It’s very flattering and will definitely be pulled out of my closet again and again!

Speaking of flattering, I am releasing my midsize style guide tomorrow morning to my newsletter subscribers! If you are midsize, don’t miss the release. The guide is full of tips and tricks for dressing midsize bodies, plus it has lots of summer items from my favorite midsize brands.

I am wearing a large in this dress and it runs a little big, if in between sizes, size down! Linked here in the @shop.ltk app! Follow me (helengbailey) to shop my Instagram, daily outfits and favorite products! https://liketk.it/3HsPQ

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #tbscon #theblogsocieties #petalandpup #petalandpuppartner
This dress is such a staple in my wardrobe right n This dress is such a staple in my wardrobe right now! It is so flattering and I just can’t get enough. It is 30% off today with code SUNNY! 

What piece in your closet do you wear over and over? 

I am wearing a large in this dress and it runs a little big, if in between sizes, size down! Linked here in the @shop.ltk app! Follow me (helengbailey) to shop my Instagram, daily outfits and favorite products! https://liketk.it/3HEEG 

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #loveloft #loftimist #shopltk #ltksalealert
Savannah is such a dream! I’m lucky that it’s Savannah is such a dream! I’m lucky that it’s not too far away and I get to visit often. I posted my Savannah Travel Guide on the blog today! ➡️ helengbailey.com.

My set is one of my new favorites! I love the color and the high-waisted fit. I’ve linked it in the @shop.ltk app! Follow me there for my daily ootds, outfit inspiration and favorite products! https://liketk.it/3HByk

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #petalandpup #petalandpuppartner
Made it to Savannah! ☀️ Obsessed with this s Made it to Savannah! ☀️ 

Obsessed with this set from @petalandpup that I wore to @theblogsocieties #tbscon welcome party last night! Linking it in the @shop.ltk app! https://liketk.it/3Hp33

I’m wearing a large and it runs true to size!

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #petalandpup #petalandpuppartner #shopltk
Loving every second of summer with my sweet boy. S Loving every second of summer with my sweet boy. Swipe through for our list of pool or beach day essentials with your baby! ☀️ 

And enjoy the second pic of my boy living his best life. He is such a water baby! 🤣🤣

All of our baby pool essentials are linked in the @shop.ltk app! https://liketk.it/3GXvf

Do you love the pool or beach more during the summer? 🏖 

#dailymotherhood #realmotherhood #socialmediamom #lifestyleblogging #atlantablogger #lifestyleinfluencer #mombloggers #familyblog #familyblogger #bloggervibes #bloggerlove #mombloggersofinstagram #atlblogger #atlantablog #georgiablogger #ltkfamily #ltkbaby #ltkkids
First Friday of summer! ☀️ What are you doing First Friday of summer! ☀️ What are you doing this weekend?

Ben came home from school FULL of energy today so we decided this was a perfect afternoon for a first trip to the park! 🛝 He LOVED it! Here’s a big photo dump of my sweet boy. 

My overalls are linked in the @shop.ltk app! https://liketk.it/3GJYV

#dailymotherhood #realmotherhood #socialmediamom #lifestyleblogging #atlantablogger #lifestyleinfluencer #mombloggers #familyblog #familyblogger #bloggervibes #bloggerlove #mombloggersofinstagram #atlblogger #atlantablog #georgiablogger #shopltk #ltkunder50 #ltkfamily
Poolside cuddles with my favorite little dude! ☀ Poolside cuddles with my favorite little dude! ☀️

What are you doing for the long weekend? 💙

#dailymotherhood #realmotherhood #socialmediamom #lifestyleblogging #atlantablogger #lifestyleinfluencer #mombloggers #familyblog #familyblogger #bloggervibes #bloggerlove #mombloggersofinstagram #atlblogger #atlantablog #georgiablogger
Took this pic before my hair doubled in size and I Took this pic before my hair doubled in size and I rapped to Vanilla Ice. 🧊 

Had the best week in Tulum celebrating our friends! 🌴 And now I’m so happy to be reunited with our snuggly boy.

Dress linked in the @shop.ltk app! Direct link ➡️ https://liketk.it/3FnrN

#midsizestyle #midsizestyleblogger  #midsizestyleinspo #styleblogging #styleblogs #styleblogg #fashionblogger #fashionblogg #fashionblogging #fashionblogpost #fashionblogs #fashionblogers #blogstyle #weddingguestdress #beachweddingdress #tulumwedding #miabeachclub #shopltk #ltkwedding #ltkunder50 #weddingguestdresses

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